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Colgate Redesigns "Darkie" Toothpaste
January 28, 1989
After 62 years of racial caricatures, Colgate-Palmolive Co. redesigned packaging for its "Darkie" toothpaste sold in Asia. The logo for the toothpaste, previoulsy a black face sambo character named "Darkie," was renamed "Darlie" and replaced with a silhouette.
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