BET kicks off its “Content For Change” initiative on Juneteenth - the national commemoration of the abolition of slavery in the United States - with a day-long array of programming celebrating the resilience of the African American spirit.

Starting at 7 AM PT, BET will premiere social justice episodes of series, inspirational films, music videos, messages of perseverance, tenacity and hope from leading Black voices to showcase Black achievement across all of our platforms, including:

BET+ continues the conversation in support of Black representation, highlighting the importance of Blackness as an everyday topic.

BET+ is a premium online streaming service with over 2000+ hours of content between exclusive originals, thousands of TV episodes and movies from the best Black creators.

In commemoration of Juneteenth, the premium service will make some of its top social justice titles available for free including “ Rest In Power: The Trayvon Martin Story ”

BET’s “Content For Change” initiative supports the creation, distribution, marketing and promotion of content that will help drive the critical changes needed to eliminate systemic racism and inequality in America.

BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.