Hella Creative is an organization started by Miles Dotson, Quinnton Harris and Brian Watson.
Their initiative Hella Juneteeth is aiming to increase recognition of June 19, the day Black people were finally freed from slavery, while pushing companies and states to officially recognize the day.
Right now, 47 states and Washington D.C. have declared Juneteenth a state holiday, but Hawaii, North Dakota and South Dakota are still lagging behind.
The idea for Hella Juneteenth came about during a collective happy hour when the three realized the level of influence within their group of friends.