I’m honored to be selected by Savoy Magazine as one of the “Top 100 Most Influential Blacks in Corporate America” along with many other distinguished leaders who represent some of the world’s most successful organizations.
As Chief Marketing Officer at IBM Global Financing, I help customers understand how delivering integrated technology solutions yields significant business value and helps solve complex company problems.
With experience working directly with many C-suite executives – including CEOs, COOs, CFOs, CTOs, CIOs, and CMOs – I know that top of mind challenges now include driving profitable growth through innovation and improving competitiveness.
But meeting these challenges is highly dependent on the close collaboration of all C-suite executives. One of the most important relationships is between the Chief Financial Officer and Chief Marketing Officer, who need to work closely together to align customer engagement initiatives with the company’s overall ROI objectives.
Transforming your organization for growth
Today’s business landscape is constantly evolving as technology is fundamentally shifting the relationship between customers and suppliers.
Traditional sales and marketing tools and processes are quickly becoming irrelevant as up to 67 percent of a buyer’s journey is now along digital channels1. Before they contact you, your customers are nearly 60 percent of the way through their decision-making cycle2.
That’s why new disruptive technologies – such as cloud, analytics, mobile, and social – have become vital for your organization’s ability to compete.
In fact, mobile may be the most significant technology for new strategic investments. A recent IDC report points out that while mobile now accounts for 25 percent of IT budgets at large enterprises, that’s expected to grow to 40 percent by 20183.
But technology itself can’t drive success. It takes a strong commitment to effective collaboration within the C-suite to accelerate your transformation and to assure growth in the years ahead.
New C-suite
