And that could mean path-breaking opportunities for women, who often bring a different approach to business leadership than their male counterparts, says Andi Simon (www.andisimon.com), a corporate anthropologist, founder of Simon Associates Management Consultants, and author of the upcoming book Rethink: Smashing the Myths of Women in Business.
Before the pandemic and economic downturn, over 50% of the U.S. workforce was women and women-owned 40% of the businesses.
But as the pandemic disrupted the economy, eliminated jobs, and forced social isolation and remote work, women found themselves scrambling to sustain their jobs, their livelihoods, and their business operations.
As a result, women in business and business owners were pivoting, Simon says.
She says she is seeing women “rising to the challenge, quickly developing new ways to help each other stabilize and regenerate their businesses and their families.”