Beyoncé dropped a two-for-one treat in celebration of Juneteenth and all Black everything when she released a single, “Black Parade,” and debuted an initiative of the same name that’s promoting Black businesses.
She opens the song with plenty of references to the Motherland such as to Oshun, the Yoruba goddess of purity, love, and fertility; the baobab tree, which is native to Africa; and the Ankh, an Egyptian hieroglyph that symbolizes life and fertility.
Beyoncé also released details of her Black Parade Route initiative when she shared news of the song on social media, saying ” ‘Black Parade’ celebrates you, your voice, and your joy and will benefit Black-owned small businesses.”
According to her website, “Black Parade” benefits BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need.”
Akers has been her personal stylist since 2014 and is founder of the business directory website Black Owned Everything.