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Bud Light's inclusive ad campaigns are good for business, experts say - The Atlanta Voice

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(CNN) - Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat. It happens again and again:Nike and social-justice advocate Colin Kaepernick.M&M's and female 'spokescandies.'And last week,Bud Lightand its parent company Anheuser Busch were targeted by singer Kid Rock and others […]

The post Bud Light's inclusive ad campaigns are good for business, experts say appeared first on The Atlanta Voice.

Source: Home - The Atlanta Voice

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