But those aren’t the only brands getting a marketing makeover: Disney announced that it will reimagine its Splash Mountain theme park attraction due to its problematic roots and ties racial stereotypes.
Walt Disney announced on Thursday that Splash Mountain will be “completely reimagined,” reports CNN.
The announcement comes as more than 20,000 people signed a petition on Change.org asking the company to change the ride’s theme from Song of the South to the 2009 animated film Princess and the Frog, which features Disney’s first Black princess.
In response, Disney revealed that the new Splash Mountain concept will be inspired by Princess and the Frog.
Disney added that the design for the new ride is underway.
