Jamaica’s Ministry of Tourism, its public bodies, and industry partners will seek to emphasize tourism’s critical role in fostering cross-cultural collaboration and global unity as they observe Tourism Awareness Week (TAW) 2024 from September 22-28, under the theme “Tourism and Peace: Out of Many, One Love”. This year’s theme is in keeping with United Nations Tourism’s global theme for World Tourism Day, which is marked annually on September 27 as “Tourism and Peace.”