This morning (June 26) West tweeted teasers of what to expect with the hashtag “#WESTDAYEVER” including a “YZY” logo styled in recognizable GAP logo

Per the New York Times, Yeezy’s design studio is tasked with creating “modern, elevated basics for men, women and kids at accessible price points.”

The Gap, which owns Old Navy and Banana Republic, truly believes in Mr. West because the deal is reportedly for 10 years (starting this month) and will have an option to tag on another five years.

According to the NYT, based on sales the Gap will pay royalties and maybe even equity to the Yeezy brand, which is owned by West.

Longtime Kanye West fans will certainly recall that Kanye West once worked at the Gap in retail as a teenager while he dreamed of becoming a Hip-Hop star.

Kanye West Partners Yeezy With The Gap, Teases Collab 

was originally published On The Urban Daily: