Now, it has been announced that the NBA Legend will be receiving a huge investment to continue to build out his media empire.

James and business partner Maverick Carter have raised $100 million to expand their brand, SpringHill, into an extensive media conglomerate.

The company will include multiple divisions including an athlete empowerment media and consumer product company called Uninterrupted, a culture brand agency called the Robot Company, and a production company.

Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches,” said James in a press release according to Front Office Sports.

“The SpringHill Company defines empowerment.