Starting today, merchants in the U.S. with a verified Business Profile on Google can add a Black-owned business attribute to their profile, making it easier for customers to find and support them. As part of our $300 million commitment to support underrepresented entrepreneurs, we’re also integrating the attribute into the digital skills training programs we offer Black business owners through Grow with Google Digital Coaches. And through Google for Startups Accelerator for Black Founders, we’re starting our work with the first cohort of 12 startups.

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