The Collective Political Action Committee has announced a campaign to register 250,000 African American voters on Juneteenth.

According to a release, The Collective,  a group dedicated to electing black candidates, will launch its “Vote to Live” campaign, an attempt to register 250,000 African American voters.

The Vote to Live campaign is a data driven voter engagement program to reach African American voters through digital advertising, mail, and text messaging.

On Thursday June 18, The Collective will launch an extensive digital voter registration campaign using online ads aimed at reaching unregistered Black voters.

“The Black vote is powerful and when we vote, we change the course of history,” The Collective’s Founder and President

Quentin James said in a press release.