Cheurlin Champagne partners with 450 NBA players, and it has helped them reach an audience of over 2.5 billion people. Thomas says, "Using the social media platform that they have and ours, we were able to stay on top of minds and expand our brand reach." He also says sports has a way of bringing people together. "Sports also has a way of helping you communicate and being a good teammate, meaning you have to have a accomplish a goal and set a vision.

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