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Zimbabwean farmers get tech savvy to stay in business

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HARARE, Zimbabwe—Quickfresh co-founder Rumbidzai Mbambo makes daily runs supplying fresh produce to her growing list of clientele.

In the first two weeks of the lockdown, an estimated $10 million worth of fresh produce was lost, according to the Zimbabwe Farmers Union, which represents farmers’ interests.

Fresh in A Box uses artificial intelligence bots to interact with customers on various social media platforms, and it takes an hour for clients to receive their orders, he said.

Musasiwa is adamant that his company makes sure that workers do not become conduits of the coronavirus when they are packing and delivering farm fresh produce.

Echoing Musasiwa’s sentiments, Mbambo said that QuickFresh strives to deliver happiness—not the virus—through farm fresh produce.

Source: South Florida Times
This Black Fact was brought to you by National Black MBA Association (NBMBAA) Boston Professional Chapter

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