In 1978, Wanda J. Herndon launched her successful career in corporate America when she became the first African American exempt professional and external hire in the Communicator Development Program of The Dow Chemical Company. Later, she made significant contributions at other major corporations, including DuPont and Starbucks Coffee Company.

Born in LaGrange, Georgia on July 31, 1952, Herndon’s family joined the Great Migration of blacks from the South to the North and moved to Flint, Michigan in 1953. Her father was employed by the General Motors Buick Division and her mother worked at Hurley Hospital. Herndon graduated from Flint Southwestern High School in 1970, and attended Michigan State University, earning both her bachelor’s and master’s degrees in Journalism in 1974 and 1979 respectively.

Prior to joining The Dow Chemical Company, Herndon worked as a legislative assistant in the Michigan House of Representatives from 1975 to 1977. She joined The Dow Chemical Company in 1978 where she held several public affairs and marketing communications positions during her 12-year career. In 1990, she joined DuPont where she held progressively more responsible public relations positions for DuPont over a five-year time frame.

In 1995, Herndon was recruited by Starbucks and became Vice President of Communications and Public Affairs. At the time, Starbucks only had 550 stores in North America. Herndon became part of the team responsible for expanding the company into international markets outside of North America. During her first year as the company’s chief communications officer, Herndon was instrumental in helping the coffee company open its first store in Tokyo, Japan.

In 1996, Herndon was promoted to Senior Vice President of the company’s Global Communications Department. While there, she wrote the inclusion and diversity language that remains one of the company’s five core values and lives on in the company’s mission statement. Herndon helped to grow the company during its most active years of

2930 Black Facts for July