Apple CEO Tim Cook said it marked the beginning of a major new era for a product line powered the company’s rise in the 1980s and its resurgence in the late 1990s.
Lucrative
But developers still gravitate toward Apple’s platform because it is lucrative, with a user base that is willing to spend money on paid apps.
The annual developer conference, being held online this year for the first time because of Covid-19, is where Apple often announces access to new hardware capabilities, such as special tools for artificial intelligence and augmented reality.
At the event, Apple announced a new system that lets users share digital car keys with friends and family members via the company’s iMessage system, will work with BMW 5 Series vehicles.
Apple also added new privacy protections, saying it would let users only share their approximate location with app developers and that it would require those developers to seek permission before sharing user data with other apps and websites.