WASHINGTON (AP) — Joe Biden’s presidential campaign is bringing on the granddaughter of civil rights leader César Chávez as a senior adviser to help with Latino outreach and building out its operation in the states.
Some Latino leaders have criticized the Biden campaign, saying it’s not doing enough to reach out to the key demographic group.
She’s joining Cristóbal Alex, a former president of the Latino Victory Fund, who serves as Biden’s senior adviser for issues involving Hispanic voters.
He struggled with Latino outreach throughout the Democratic presidential primary, facing pro-immigration protesters, and last November his most senior Latina aide quit the campaign after reportedly raising concerns that the campaign hadn’t focused enough on Latino voters.
His campaign is reportedly working on a multimillion-dollar outreach plan focused on Latino men.
