Can YouTube be monetised in the Caribbean? It’s a common question and the answer is a resounding yes.

Despite widespread misconceptions, creators across the Caribbean – whether in Jamaica, TT, Barbados, Grenada, Guyana or the Bahamas – can absolutely monetise YouTube.

YouTube is one of the only platforms that offers direct monetisation to Caribbean creators, through Google AdSense.

In this article, we’ll break down the ins and outs of YouTube monetisation, the criteria to qualify, how to set up AdSense and tips for maximising your earnings as a Caribbean creator.

To begin earning, you must join the YouTube Partner Programme (YPP). Here’s how to qualify:

· 1,000 subscribers: Build a community of engaged viewers.

· 4,000 valid public watch hours: Accumulate watch time from public videos over the past 12 months or achieve ten million views on Shorts in 90 days.

· AdSense account: Set up AdSense to receive payments and set it with the Caribbean country where you live.

· Content compliance: Follow YouTube’s policies on community guidelines, copyright and monetisation.

Once eligible, you can apply for YPP through YouTube Studio.

After approval, you’ll unlock monetisation features like ads, memberships and Super Chats.

YouTube pays creators via Google AdSense, which allows you to link your local bank account for direct deposits.

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Payment options:

· Direct deposit: Payments are sent directly to your bank account in US dollars. If your account is in your local currency, the bank automatically converts the funds. A pro tip is to open a US-currency account to keep payments in US dollars and avoid conversion fees.

· Cheque in the mail: While still available, this method is slower and less reliable. Cheques can take weeks to arrive and often involve processing fees.

AdSense payout threshold

AdSense releases payments once your balance reaches US$100. If this threshold isn’t met in a given month, your earnings roll over to the next.

Payments are processed around the 21st of each month for the previous month’s earnings. Direct deposits typically arrive within one-five business days.

This is how to add your bank account to AdSense

· Log in to your AdSense account and navigate to payments > payment methods > add payment method.

· Select Add new wire transfer details.

· Enter your bank details: name of bank account, bank name, SWIFT code and account number.

· Save the payment method and verify it with a test deposit from Google.

Are YouTube shorts monetised?

Yes, YouTube Shorts are monetised. Shorts are vertical videos under 60 seconds, designed for quick engagement.

Revenue from Shorts is shared through ad revenue pooling: ads run between Shorts and earnings are distributed based on views.

To qualify, you must:

· Be part of YPP.

· Have 1,000 subscribers and either 4,000 watch hours or ten million Shorts views in the last 90 days.

Bonus tip: Shorts