Quaker Oats Announces Name Change for Aunt Jemima Brand

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Quaker Oats Announces Name Change for Aunt Jemima Brand

Quaker Oats announced that they will be changing the name of the popular Aunt Jemima brand in an effort to combat racial stereotypes.

The over 130-year-old brand’s origin comes from a song called, “Old Aunt Jemima” from a minstrel show performer.

Vice President and Chief Marketing Officer of Quaker Foods North America Kristin Kroepfl addressed the issue.

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” she said in a press release.

This is not the first time that Quaker has made changes to the brand.

Source: La Focus Newspaper

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