(CNN) — Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.
The brand’s origin and logo is based off the song “Old Aunt Jemima” from a minstrel show performer and reportedly sung by slaves.
Richardson said the Aunt Jemima logo is based on a “‘mammy,’ a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own.”
The Aunt Jemima brand was purchased by Quaker Oats in 1926.
Aunt Jemima brand will donate $5 million over the next five years “create meaningful, ongoing support and engagement in the Black community.”
