In an attempt to arm the arts community with as many tools as possible, ArtsBoston has become the regional partner in the COVID-19 Audience Outlook Monitor (AOM), an international study run by WolfBrown of audience attitudes about returning to the cultural sector.
“We’ve been in conversations since the pandemic started around what kind of information are we going to need to know to help people feel safe and welcome back in arts and cultural spaces,” says Jen Falk, senior director of operations and external affairs at ArtsBoston.
ArtsBoston is acquiring such data by sending out audience surveys to their contact list as well as the lists of 15 partner organizations around Boston, including ArtsEmerson, Company One Theatre and others.
ArtsBoston was intentional in selecting partner organizations with diverse audiences to survey.
Dawn Simmons, artistic director of The Front Porch Arts Collective, a company focused on serving and telling stories of people of color, says diversity across the board is crucial to the survey’s success.