With their Unfinished Business Initiative, the brand is providing immediate relief and long-term support to minority-owned businesses that were hit hard by the global crisis.

For the recovery initiative, they have partnered with community organizations  One Hundred Black Men, the Asian American Business Development Center and the Hispanic Federation to ensure support is distributed directly at the community-level among those who need it the most.

“COVID-19 has had a devastating effect on the nation’s small business community, and in many cases Unfinished Business will provide much needed support and assistance.

The Founding Chapter of One Hundred Black Men applauds Hennessy for recognizing that small businesses are the soul of America,” Michael J. Garner, president of the founding chapter of One Hundred Black Men of New York, said in a press release.

As part of Unfinished Business, Hennessy will offset the impact of COVID-19 on the hospitality industry with a pledge of $750,000 to an organization in support of bartenders and hospitality workers.