Friday, June 12, the basketball icon Michael Jordan and his Jordan Brand committed $100 million over the next 10 years to organizations assisting Black people with social justice and greater access to education.
When Jordon committed $100 million last week, many Black community voices responded, “It’s about time,” expressing a sentiment, according to NBC’s TV series GIVE Executive Producer/Creator Gary Reeves, “is a misconceived sentiment based on lack of research.”
Reeves touched the lives of Jason Kidd, Brian Shaw, Gary Payton, Greg Foster, Antonio Davis, Levi Middlebrooks, and others via free basketball camps, that were supported by the Coors Family and later Coors Brewing Company.
Reeves has rallied celebrity support for a number of community service providers and public schools in the West Contra Costa School District.
Michael contributed 100 million dollars, but Reeves serves as an example of how Michael’s giving has impacted medical centers, and inner-city programs nationwide for many others like Reeves.