In the wake of the murders of George Floyd, Breonna Taylor and Ahmaud Arbery, several companies are condemning racial injustice and unveiling initiatives designed to support organizations and activists who are on the frontlines fighting for change.

According to Black Enterprise, SheaMoisture recently announced the launch of a new effort that will financially support activists in the social justice space.

The $100,000 initiative—dubbed the Social Justice Coalition—will provide five activists with $20,000 to further their efforts in evoking social change.

Going beyond the Social Justice Coalition, SheaMoisture has hosted virtual conversations that have convened thought-leaders like CEO of IMPACT Strategies Angela Rye, psychologist Dr. Thema Bryant-Davis, NAACP National Director for Youth and College Division Tiffany Loftin, attorney Tanya Miller and journalist Jeff Johnson to create a space to have candid conversations about racism in America and other societal issues.

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