Alexander McAllister Rivera Jr. was a prolific photojournalist and a foremost public relations specialist. Well-known for his long association with North Carolina Central University, his livelihood and professional career extended well beyond Durham, North Carolina. Rivera Jr. not only created a body of work that preserved critical aspects of African American and American history on the local, state, national, and international levels, he also personified the philosophies of confidentiality and anonymity essential in the field of public relations to maneuver and operate in the complex environment of national and state politics.