It currently includes a daily Instagram Live series called Office Hours which hosts interviews with creatives such as celebrity makeup artist Merrell Hollis (Wendy Williams) and hairstylists Yusef Williams (Rihanna) and Ursula Stephen one of its biggest success projects is a series called Respect the Process, which offers an inside look into the life of different creatives as they navigate important events in their lives, and sometimes ours.

Jawara poses for press backstage at Off-White

(Photo by Sekou Luke)

If you’ve ever been lucky enough—or unlucky enough depending on how you view it—to be backstage at a fashion week show, then you know how hectic it gets and how difficult it is to get a moment with the teams that fuel the hair and makeup for these productions.

CJ South with Jawara and the crearive team at Off-White

(Photo by Sekou Luke)

And while the COVID-19 pandemic has been a detriment to so many businesses and creative ventures poised to launch this spring or summer, South says that it’s actually afforded him time to work on the platform.

For him, the platform is sort of a love letter to creatives for the work they do, and a way to help them become household names like the artists they serve.

TOPICS: Beauty CJ South Creative Jenius Agency Creative Jenius Report Jawara Jawara Wachoupe Respect The Process