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Webbula audience data tops the charts for African-American and Hispanic ethnicity accuracy by Truthset in their Q3 2020 Truthscore Index Release

Webbula was highest in the accurate likelihood of identifying a consumer record/hashed email as African-American with a Truthscore™ Index of 115. For Hispanic ethnicity, Webbula was also highest with a Truthscore™ Index of 106. WEXFORD, Pa. (PRWEB) August 25, 2020 Webbula, The Data Solutions Experts, is excited to announce that it scored the highest in accuracy with its African-Amercian data and Hispanic ethnicity data when compared to several other top data providers by Truthset, during their Q3 2020 results. The Truthscore™ Index is a record-level rating measure of a single provider's overall data quality within a given attribute segment relative to the entire cohort of data providers for the same segment. Truthset provides this insight to marketers so they have an independent view of consumer data accuracy available in the market. From the Truthset Q3 2020 results: Webbula was highest in the accurate likelihood of identifying a consumer record/hashed email as African-American with a Truthscore™ Index of 115 For Hispanic ethnicity, Webbula was also highest with a Truthscore™ Index of 106 When it comes to accuracy of the race attribute Asian category, Webbula scored in the top 3 with a Truthscore™ Index of 102 "Truthset continues our mission of providing independent scoring of consumer data quality. This quarter's results produced over 5 billion Truthscores that can be used by marketers to determine the accuracy of data down to the record level for targeted audiences. Data providers like Webbula, in working with Truthset, show their commitment to data quality and transparency," said Scott McKinely, CEO/Founder of Truthset. Douglas Egeth, Webbula Chief Operating Officer, says, "To have our data...

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