In preparation for the midterm elections, Michele Obama is initiating a voter registration challenge called Vote Loud aimed at historically Black colleges and universities (HBCUs) to go out and vote. This is the organization’s first HBCU campaign. The “Vote Loud HBCU Squad Challenge” is supported by Phoenix Suns player Chris Paul who featured in the campaign video released on Wednesday urging students to stand up for their right to vote. “We’ve got to do a better job of speaking directly to the motivations and unique challenges that young and first-time voters face around voting,” Obama said. “That’s a big part of the reason why I created When We All Vote—to spark important conversations, share critical resources, and make sure people get registered and get out to vote. It’s up to all of us to encourage and work with the next generation to really change the culture around voting,” she added. Voting rights — especially for Black and young voters — are under attack. That’s why we’re...
