For Carnival 2025, the soca scene isn't just about the road – it's a digital battleground. This report reveals the top 15 artists leveraging social media to command attention and drive the fete.

Today, social media fuels music consumption. The more visible an artist is online, the more streams, bookings, and brand deals they attract.

But success isn’t just about follower count – it’s about engagement. The artists dominating digitally are the ones whose music gets shared, streamed, and played at every fete.

This Soca Social Media Report breaks down who’s winning online and who’s truly connecting with their audience.

For businesses, this data is essential. Whether for brand deals, sponsorships or advertising, knowing which artists have real influence helps you decide where to invest. In an era where digital presence equals market power, these insights matter – not just to fans, but to anyone looking to tap into the soca industry’s commercial potential.

15 soca stars analysed in this report:

Machel Montano, Kes the Band, Patrice Roberts, Nailah Blackman, Yung Bredda, Bunji Garlin, Voice, Lyrikal, Nessa Preppy, GBM Nutron, Trinidad Killa, Kerwin Du Bois, Captain EA (Erphaan Alves), Mical Teja and Nadia Batson.

[caption id="attachment_1138701" align="alignnone" width="901"] Kees of Kes The Band has the second largest audience on social media with 1.21 million followers.[/caption]

If you’re a soca fan, this report shows who’s commanding the digital stage. If you’re a business, this is the kind of analysis you should be watching for brand partnerships and advertising opportunities.

So, who’s really running things online this Carnival?

Let’s get into the numbers.

[caption id="attachment_1138704" align="alignnone" width="1380"] Nailah Blackman has one million followers on social media. - Photo by Angelo Marcelle[/caption]

This data is from January 9-February 10. We looked at the last 30 days for the most up-to-date info and we are analysing major social media channels (Facebook, Instagram, X, TikTok and YouTube).

Who has the most followers? (Largest audience)

Having a big following means you have reach, but it doesn’t always mean you have engagement. Here’s who has the largest audience:

1. Machel Montano – 1.72 million followers (Instagram: 678k, YouTube: 518k)

2. Kes The Band – 1.21 million followers (Instagram: 396k, Facebook: 318k)

3. Patrice Roberts – 1.13 million followers (Instagram: 742k, Facebook: 228k)

[caption id="attachment_1138703" align="alignnone" width="1024"] Patrice Roberts is third among soca stars polled for the largest audience on social media. She has 1.13 million followers. - Photo by Angelo Marcelle[/caption]

4. Nailah Blackman – 1 million followers (Instagram: 548k, YouTube: 173k)

5. Yung Bredda – 888k followers (TikTok: 313k, Instagram: 376k)

Who has the most engagement? (Likes, shares & interactions)

Having a big following is one thing, but who’s actually getting the most engagement?

1. Machel Montano – 623k total engagement

2. Yung Bredda – 405