[Independent (Kampala)] In today's ever-evolving professional landscape, associations dedicated to specific fields serve as vital catalysts for growth, innovation, and credibility. For the Public Relations (PR) sector in Uganda, the Public Relations Association of Uganda (PRAU) stands as a key institution that offers immense value, not only to its members but to the broader society. As the communications landscape continues to transform, PRAU and similar organizations are becoming indispensable in fostering professionalism,