Premiere Bet Malawi has announced a branding partnership with Classic Events and DJ Kenny Entertainment for the Doc Live gig to be held this coming Saturday at Scallas Café in Blantyre. The concert will feature singer and guitarist Patience Namadingo.

The betting company’s community manager, Hamza Mgaye said the branding sponsorship shows its commitment to supporting the creative sector in the country.

He said Premier Bet Malawi will be the main sponsor with the priviledge of branding the main stage and the VIP section.

“Visibility is the biggest key for every company on the and we want to make sure our presence is felt at this show. We will make sure the stage and the VIP are well decorated to add colour to this beautiful event,” Mgaye said.

He also said that one of their core responsibilities is to promote arts and culture in the country and that they leverage on these concerts to interact with their customers.

“We need to understand what our customers need and also use the same opportunity to tell them our new promotions. Through this show, we want them to have a live experience of our Naviator game as we thrive to promote responsible gambling,” he said.

Classic Events Manager Edison Kawalala hailed Premier Bet for the deal saying it has come at the right time. “We are looking forward to give people another experience with Patience Namadingo. So, are happy to have Premier Bet on board,” Kawalala said.

Meanwhile DJ Kenny Entertainment Director Kennedy Maluwa revealed that they have added musician Saint Realest to the lineup saying this is due to public demand.

“A lot of people had been pressuring us to include him, the outcry was getting too loud and it was impossible to ignore it,” he said. Other acts set to perform during the event include DJs Zulu, Mighty Virus and Flame.